For complete transparency I am on a mission, maybe a solo one but so be it, to convert ok help people understand the value of Information Architecture to businesses.  It is just not the invisble achitecture but the forgotten one.  

This saddens me as the flexibility of it can add so much to businesses, and doing so make most of our working lives easier if.  To do this though we need to start building context and purpose into our business designs....

Doesn't sound radical, I know, but here I am and I will continue until someone tells me to stop or I get proven wrong - which ever comes first.

This section is contains the stuff I have posted elsewhere, be it my thoughts on LinkedIn (inc Provocations), talked about at conferences (hopefully...) and White Papers (a work in progress).

All comments and challenges welcome, as this is not a problem one person fixes so all are welcome to come along for the ride!