And who am I to even be chatting about this? 

Laura van Weegen is a Business Architect turned Knowledge trailblazer, cutting through complexity to reveal what truly drives meaningful transformation.  By chance, she discovered that she had been applying Information Architecture principles all along, and is now on a mission to redefine how we design for meaning within the business.

Her work challenges the siloed thinking that has long hindered enterprise change.  By integrating business architecture, process design, and semantics, Laura focuses on building the connective tissue between what exists and what is actually needed in a digital world powered by AI.

Whether mapping the invisible flow of information or shifting how organizations perceive themselves, Laura's message is clear: it is time to design with purpose, embed meaning at the source, and rethink the architectures shaping our future.

For transparency, I asked ChatGPT to "va va voom" my bio and would highly recommend as a bit of an ego boost!  ;)